BRITISH Airways owner International Airlines Group (IAG) has launched a new low-cost airline brand that aims to compete with rivals for inter-continental passengers.

Dubbed Level, the group will be based out of Barcelona and operate two new Airbus A330 aircraft, beginning with flights from the Catalan city to Los Angeles, San Francisco, Buenos Aires and Punta Cana.

Level will be operated by IAG unit Iberia's flight and cabin crew and will create up to 250 jobs in Barcelona.

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