GLASGOW City Council’s arts and leisure arm Glasgow Life has launched an advertising campaign in New York’s Times Square that is expected to be seen by half a million people every day.

In partnership with US carrier Delta Air Lines, which will launch a daily service between Glasgow and New York’s JFK Airport in May, the organisation is promoting the city on a giant digital billboard.

The 60-foot wide screen, which is located at 1500 Broadway on the corner of West 43rd Street, features an image of Glasgow’s Gallery of Modern Art along with the strapline “Glasgow glows, day and night”.

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The 15-second advert will be shown on a loop 60 times a day until May 5.

The campaign is part of strategy designed to deliver an economic boost of £771 million and contribute an additional 6,600 jobs in Glasgow by 2023.

Susan Deighan, director of city marketing and external relations at Glasgow Life, said: “If we are to achieve our ambitious target of increasing overnight tourist numbers to three million by 2023 then it’s vitally important that we continue to tell Glasgow’s story in our key international markets.”