World Plant Milk Day, an event that will enrage many traditional Scottish milk producers, is back next week on Wednesday, August 22nd. The organisers claim it celebrates the fact that millions of people around the world are choosing "healthy, humane and sustainable" plant milks over dairy.
Founded by ProVeg UK and Plant Based News in 2017, World Plant Milk Day was established to raise awareness of the vast array of plant milks on the market, highlight their many benefits and to encourage people to make the switch.
The organisers also claim that it is thought that the plant-based milk industry is set to top $34 billion by 2024 demonstrating the huge global shift away from dairy and towards plant-based milks.
Last year restaurants and cafes across the country participated by offering special deals and this year the event is even bigger, with well-known brands and companies like Kellogg's, Bella Italia, Handmade Burger Co, Pret a Manger and Starbucks all set to support the day by promoting dairy-free products.
Smaller outlets are also getting involved by creating special offers, having plant-milk tasting and other fun activities, while vegan and animal NGOs, local groups and individuals are contributing by holding activities, such as plant milk tastings, across the country.
This year will also see the UK's first ever 7-Day Dairy-Free Challenge, where people sign up to give up cows' milk, cheese and all other dairy products for one week, and are instead encouraged to try plant-based alternatives.
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