The average family spends around £128 per child to keep them happy on holiday, a new survey has revealed.

On top of that, splashing the cash doesn’t stop there as almost 20 per cent of families are willing to spend a further £35 on additional treats such as sweets and fizzy drinks – bringing the total dent in the wallet to a whopping £163.

According to the survey conducted by money saving website Voucherbox.co.uk, 33 per cent of cost-conscious Scots choose for self-catering options when away.

Loading article content

HeraldScotland:

Parents are clearly feeling the pinch as the majority (68 per cent) are spending less on themselves when they are away than on their children.

Despite this, 26 per cent of Scottish families fear it’s still not enough to keep the brood happy and will spend whatever is required to keep the youngsters entertained.

When it comes to favourite purchases, traditional treats such as ice cream, buckets and spades and inflatables are the most popular ways to keep them happy on holiday.

Of those families who haven’t been on holiday with their children, over half (60 per cent) haven’t done so because they can’t afford to, whilst almost one in ten believe it feels too much like hard work.

HeraldScotland:

Sezer Yurdakul, Global Head of Online Marketing at Voucherbox stated: "British families are forking out disproportionate amounts to keep the kids entertained on holiday.

"Planning activities and daily spending money beforehand will help keep the budget under control.

"It’s interesting to see that the spend for all-inclusive can be the same as self-catering. This shows how important it is to work out the average cost per meal before booking to see if it’s actually worth the money."

Top 3 holiday treats for Scottish children:

1. Ice cream (18%)

2. Seaside toys (13%)

3. Sweets and snacks (12%)

Top 5 holiday activities to entertain the kids:

1. Water park (17%)

2. Theme park (15%)

3. Zoo (14%)

4. Kids club (14%)

5. Play park (12%)