By Mairi Lowe
Premium lifestyle and performance brand Meander Apparel is set to breathe new life into the cycling fashion market this spring, promising sustainable and environmentally friendly fashion.
The Scottish-based brand will enter the cycling sector with a vision to provide cyclists and outdoor lovers a new take on lifestyle clothing. Its launch product – a multi-functional commuter jacket – will be available exclusively via Indiegogo.com on April 24th. Customers can receive a discount on launch day by signing up at www.meanderapparel.com.
Equally suited to the style-savvy commuter or the casual weekend adventurer, Meander’s new jacket has been developed to offer the rider style and functionality in equal measure, whilst staying true to its brand mission to create sustainable, timeless pieces.
The chic jacket combines high-performance Italian fabrics, made from environmentally friendly materials, with innovative features. The brand is focused on sustainability and using fabrics from responsible sources. Hence materials are sourced from a responsible, family-run factory on Lake Como, which is able to sustain itself with clean, eco-friendly energy.
The jacket’s lightweight, waterproof and breathable material protects the cyclist in changing weather conditions and is fit for purpose for wider exercise, hiking or adventure activities.
There are reflective elements on the cuffs and rear pocket, that can be hidden away when not cycling, as well as in the seam tape on the hood. For the gadget-loving cyclist, the jacket features plenty of pocket space and an interior phone pocket with headphone eyelet.
Brought to market by Co-Founders Steve and Jill Henry, of Edinburgh, Meander Apparel was conceived when the pair noted a glaring hole in the availability of fashionable clothing for the commuter cyclist.
Jill adds “we want our products to last a lifetime so we’re offering a repair service on any wear and tear that can be mended and we’re committed to using environmentally friendly materials to achieve this, creating as little waste as possible.”
Once Meander has completed its initial phase of crowdfunding, it plans to expand its range to fully cater for commuter cyclists and outdoor lovers, continuing to work with sustainable suppliers and recycled fabrics wherever possible.
To receive updates about Meander, and to receive a discount on launch day, please sign up at www.meanderapparel.com. You can also keep up to date with Meander at meanderapparel.com, by following @meanderapparel on Instagram and Twitter as well as on Facebook at www.facebook.com/MeanderApparel.
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