A lack of representation of women’s sport on TV has been highlighted in a message on the new away kit for Scotland’s most successful women’s football team.

Glasgow City, who have won 10 Scottish titles in a row, launched a purple and white kit featuring the words “You can’t be what you can’t see”.

Club manager Laura Montgomery believes that more women on sports channels would create role models for the next generation.

She said: “The message is with regards to the coverage of our female sports stars and role models. 
“Scotland has endless female sporting role models to inspire our future generation of women to be active, healthy and to work hard to achieve their dreams, but these role models are not as visible as they could be.”

Glasgow Times:

Statistics show the huge disparity in coverage of women’s sport in the media which makes up just 7 per cent  of all sports media coverage in the UK

Just over 10 per cent of televised sports coverage is dedicated to women’s sport, while 5 per cent of radio sports coverage is dedicated to women’s sport. 

As a result, Ms Montgomery said commercial investment in women’s sport was lacking, with women’s sport sponsorship accounting for 0.4% of total sports sponsorship between 2011 and 2013.