MOTORISTS pull out in front of motorcyclists despite seeing them because of the phenomenon of “inattentional blindness”, a study has found.

The large number of accidents involving bikers is linked to the way the human brain fails to process information.

It is down to a person’s failure to notice an unexpected object located in plain sight and to blame for the high prevalence of looked-but-failed-to-see (LBFTS) crashes, the most common type of collision involving motorcycles.

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LBFTS crashes occur when, despite clear conditions and the lack of other hazards or distractions, drivers will look in the direction of the oncoming motorbike – even looking directly at it – but still pull out into its path.

Kristen Pammer, Professor of psychology at Australian National University, said: “When we are driving, there is a huge amount of sensory information that our brain must deal with.

“The frequency of LBFTS crashes suggests a connection with how the brain filters out information.”