THE bid to make Glasgow the home of Channel 4 is a pivotal moment in Scottish broadcasting history.
If successful, Scotland's largest city would forever be synonymous with a TV institution known since its inception in 1982 for a groundbreaking approach to programme making, and the jobs and economic development generated by it could be transformative in Glasgow.
But the prospect of landing the Channel 4 HQ in Glasgow could also offer the prize of Glasgow becoming one of Europe's gold standards for media and broadcasting.
And why shouldn't it happen? In Scotland, we know we can be our own worst enemies with our lack of faith in our own abilities, affectionately known as the 'too wee, too poor' syndrome. But just look at the areas in which Scotland is excelling: this newspaper today reports about the research on robotics happening in Scotland, and we're making advancements in the space industry, life sciences and the gaming sector.
Not only does Glasgow stand to gain from a move like this, Channel 4 does too. Scotland has so much creativity, talent and culture to offer.
If the bid is successful, Glasgow stands to benefit in the same way that Manchester has from the transfer of much of the BBC's base from London to Salford, both economically, but also in terms of international prestige.
With broadcasting heavyweight Stuart Cosgrove leading the bid, Glasgow has a fighting chance. So let's get behind this effort, full throttle, and let's believe in ourselves.
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